Theres always one in the bunch. All clubs the same length. The more the establishment disses that, the more interesting it becomes, for me at least. DeChambeau became my portal to the whole custom club scene (Edel et al), the current hacker bible "The Golfing Machine", and the legend of Moe Norman.
All clubs the same length...The elite establishment probably will slag it. A great idea for the once a week never will break 80 crowd. If DeChambeau makes it on tour, some brand will make it the next rage and re-buy kit cycle. If he doesn't, the trend won't happen. As far as I can tell, golf is a lot like fashion.
Got the book. Like artists, genius is anointed posthumously. Wonder why?
And the whole NCAA punishing coaches and therefore the players thing...yeah, it's a business.